Marketing Executive – Westmid Services Group | Birmingham

Marketing Executive – (Company Name - Subscribers only) | Birmingham: (Company Name - Subscribers only)

Key Responsibilities

1. Developing Targeted Marketing Strategies

• Identify target markets such as corporate offices, residential complexes, retail establishments, and event organizers.

• Create campaigns that highlight the company’s key strengths (e.g., trained personnel, 24/7 service, advanced technology integration).

2. Building Brand Awareness

• Position the company as a trusted and reliable security provider through effective branding.

• Manage and promote a professional image via logos, uniforms, vehicles, and promotional materials.

4. Content Creation

• Write blogs, case studies, and articles about the importance of professional security services.

• Develop brochures, flyers, and presentations tailored to different client segments.

5. Customer Relationship

• Send personalized emails and follow-ups to nurture leads and strengthen relationships with existing clients.

6. Market Research

• Study competitors and understand client needs specific to the security industry.

• Analyze market trends to identify new opportunities for growth.

7. Networking and Events

• Attend industry events, trade shows, and expos to promote the business and network with potential clients.

• Organize company-hosted events or seminars on security awareness.

8. Local Marketing

• Collaborate with community organizations, property management firms, and event planners.

• Use local directories and community-focused advertising to promote services.

9. Highlighting Service Differentiators

• Emphasize unique aspects like employee training, certifications, advanced technology and rapid response times.

• Showcase client success stories or partnerships to build credibility.

10. Reporting and Performance Analysis

• Track campaign performance metrics such as lead generation, conversion rates.

• Provide regular updates to management on marketing efforts and outcomes.

Skills Required

• Knowledge of the security industry or the ability to quickly learn its key aspects.

• Strong written and verbal communication skills to convey trust and reliability.

• Experience in B2B and B2C marketing and lead generation.

• Ability to multitask and manage marketing campaigns effectively.

Key Focus Areas for a Security Business

• Building trust and showcasing reliability.

• Highlighting the expertise and training of security personnel.

• Emphasizing compliance with industry regulations and standards.

• Demonstrating the company’s ability to adapt to different client needs, whether corporate, residential, or events.

Job Types: Full-time, Fixed term contract
Contract length: 24 months

Pay: £30,960.00 per year

Benefits:

• Company pension
• Free parking
• UK visa sponsorship

Schedule:

• Monday to Friday

Work Location: In person

Reference ID: BCM008
Expected start date: 01/02/2025