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Job Title: Digital Marketing Executive Employer: Core Optimisation Ltd Location: Unit 2, Free Zone Bay 137, Shannon Industrial Estate, Shannon, Co. ... Role: Digital Marketing Executive, Category: Marketing & PR
Digital Marketing Executive: (Company Name - Subscribers only)
Job Title: Digital Marketing Executive
Employer: Core Optimisation Ltd
Location: Unit 2, Free Zone Bay 137, Shannon Industrial Estate, Shannon, Co. Clare, V14 H529
Salary: €34,000 per year
Hours: 39 hours per week
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta platforms, and other digital channels. You bring a strong foundation in strategy, analytics, and content performance. You will also conduct marketing and content audits to support continuous improvement across digital touchpoints.
Key Responsibilities:
PPC Campaign Management: Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. Ensure alignment with campaign objectives, continuously improving performance through testing and data analysis.
Performance Tracking and Reporting: Monitor and report on key performance indicators (KPIs) using tools such as Google Analytics, Meta Ads Manager, and Google Ads. Translate data into actionable insights and recommendations.
Digital Marketing and Content Audits: Conduct in-depth audits of websites, landing pages, and content assets to evaluate SEO, UX, and overall digital marketing effectiveness. Present findings and improvement opportunities to internal teams or clients.
A/B Testing and Optimization: Execute A/B and multivariate tests on ad copy, creatives, and landing pages to improve click-through and conversion rates.
Budget Management: Track ad spend to ensure it aligns with allocated budgets and business goals. Assist in monthly budget forecasting and performance analysis.
Creative Collaboration: Collaborate with design and content teams to develop ad creatives and messaging that support campaign objectives and reflect brand identity.
Audience Targeting and Segmentation: Build and refine custom audience segments based on behavioural, demographic, and intent data to maximize campaign relevance and efficiency.
Competitor and Trend Research: Stay up to date with digital advertising trends, platform updates, and competitor activity to identify new opportunities and maintain a competitive edge.
Requirements:
Degree or Master Degree in Marketing or Digital Marketing.
One year of experience in the field.
For non-EEA Nationals, eligibility and requirements for an employment permit apply.